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The Ultimate Guide To Completing A Content Audit For Your Website
Do the words “tax audit” and “content audit” strike the same emotional cord for you? You’re not alone. In fact, 37% of content marketers never do a content audit. Why is this? Well, it’s a daunting and...
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Everything You Need to Know About Moz’s Domain Authority Update
As digital marketers, we say the words “Domain Authority” more often than we say our kids’ names. It’s more than just part of our everyday vocabulary. It’s the basis of most of what we do in the world...
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Why Most Blogs Have Sucked For the Last 5 years (and What to Do About it)
5 years ago, the bar for the average business blog was set to “fine.” It wasn’t a big SEO priority or a big lead gen tool. Blogs were pretty much written just to be written. But, as an SEO consultant,...
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Google’s Mobile-First Indexing: Your Complete Guide
After years of promising it, Google has officially rolled out mobile-first indexing. If this is news to you, h’oh boy, you have lots to talk to your SEO consultant about. This shift towards...
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Google vs Genius: The Value of Featured Snippets
What are we supposed to do when the adjudicators of all wrong-doing on the world wide web gets caught cheating? Earlier this week, it was reported that Google was caught “red handed” stealing from…...
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TF-IDF is Like a Cheat Code for Keyword Research
Does this sound familiar? That 3,000-word piece of long-form gold you published isn’t ranking or performing. You did the work! You spent hours meticulously researching keywords, and added them to your...
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Fake Online Reviews Can Kill Your Business or Even Land You in Jail
Are you tempted to try something a little bit shady to get some good online reviews? You may think, “What’s the worst thing that could happen? I get in trouble with the internet police?” No, you can...
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Google Updates: The Most important & Most Confusing
Statistically speaking, Google is likely going to change its search algorithm in some way once per hour over your next workday. No, seriously. They recently announced that they have made 3,200 changes...
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Everything You Need to Know About Google’s NoFollow Attribution Changes
Google introduced nofollow links about 15 years ago and literally nothing has changed on the nofollow front since then. So, when Google announced that they were Evolving “nofollow,” it certainly...
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9 Link Building Myths That Kill Your Campaigns
Here’s the biggest problem you face as a link builder in 2019: Google doesn’t acknowledge that link building works. Even though it very clearly does. This means there is no official rulebook for link...
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Google’s BERT Update is Live and There is Literally Nothing to Do
Last week, Google rolled out their biggest update in 5 years and one of the biggest in search history, the BERT update. Ok, Google. You’ve got our undivided attention. Let’s all sit in a semicircle...
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The Wall Street Journal vs. Google: Don’t Hate the Player. Hate the Game
We spend a lot of our day trying to change the way people think and talk about Google. A lot of people see Google as a big evil artificially created intelligence like Terminator’s Skynet. We don’t. The...
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Here is How Google’s Bedlam Update Will Impact Your Local SEO
Did you see a rise or drop in your local SEO rankings in recent weeks? We finally have a clear answer from Google about what happened. Google was actually surprisingly open about how they have recently...
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Google’s January 2020 Core Update is Live. Here is How NOT to Respond to it
The problem with broad core updates is that they are… well… broad. These updates touch on a number of different parts of the search algorithm, which in turn impacts sites of all types in all...
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Google Changed Featured Snippets and People Don’t Want Them Anymore
A giant collective “oh snap” was muttered from the SEO community this week. Google confirmed a major change. This is actually a pretty big deal. Any time there is absolutely any change to the way...
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My Last 10 Years as an SEO Nerd and an SEO Cheerleader
I’m told we just entered a new decade. I’ve been too busy to notice. Kidding. I’ve always said that 1 year working in the SEO industry is like 3 years working anywhere else. So, for those of you who...
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The 5 Steps in Creating Future-Proof (and Update-Proof) SEO Success
A funny thing happens after every single Google update these days. It rolls out in 4 stages that you can set your watch to: Google announces an update to their search algorithm Marketers and webmasters...
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The New Normal: SEO During Coronavirus
Every time we turn on the TV, pick up our phones, or browse on our computers, we are reminded that we are in a pandemic — and Google is reminded too. Times are definitely different, and with the...
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Google’s May 2020 Core Update: The One Where Google Makes an Algorithm Update...
Up until now, most Google algorithm updates have been associated with a cute animal (Google Panda & Google Penguin) or a Sesame Street character (BERT).This changed on May the 4th when Google...
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The Google Page Experience Update: Good UX + Good Content = Good Rankings
Whenever Google announces a big update, SEOs and site owners scramble to identify a “secret sauce” that will help them maintain or regain rankings. The thing is, every time Google has an update, they...
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